I drink enough coffee to drown a moose, so I consider myself an expert consumer. For years, my favorite drink has been a dirty chai, shots of espresso poured into a chai tea latte. I have frequented many coffee shops in my search for that perfect dirty drink. I found a different flavor and experience at every stop. So last week when I walked into Brews Brothers Espresso Lounge on a friend's suggestion, I was ecstatic that I had found an epic dirty chai!
I was so excited to share my finding with the world, and frankly I was shocked at their response. I was sure everyone would like my drink of choice and would want to know where to experience it. Instead I found I was out of touch and in my own sheltered coffee world. So just for grins, I created a brief survey to expand my thinking.

What I Found

I found that virtually no one likes a dirty chai. Only 52% had even heard of a dirty chai and only 25% surveyed had tried one. Then, the most shocking of all was that 0% of my tasty test group listed the dirty chai as their favorite drink. Wow.
Aside from my personal disappointment, I did get some pretty awesome data to share. Here are some of the highlights:

• 97% drink coffee.
• These shops rated the highest for a dirty chai:
  • Atticus Coffee & Gifts 
  • Brews Brothers Espresso Lounge 
  • Thomas Hammer Coffee 
  • Starbucks 
  • Tully's 
  • Rocket Bakery 
• The most popular drinks:
  • Any type of latte (the overwhelming majority)
  • Americano
  • Mocha
• The five highest rated coffee shops in Spokane:
  • Starbucks
  • Atticus Coffee & Gifts
  • Dutch Bros. Coffee
  • Brews Brothers Espresso Lounge
  • Thomas Hammer Coffee

So there you have it, a taste of how our town likes its coffee. I know that people don't drink my favorite dirty chai much, which I interpret as my taste being ahead of the curve.

If you are interested in my questions and/or you would like to take the survey, go here: http://www.surveymonkey.com/s/L3ZYBRF