Visit Spokane is the destination management organization for Spokane County and its jurisdictions. As the primary programmatic arm for Spokane’s travel and tourism promotion, it leads the Spokane tourism industry to work together to generate visitor spending by developing and implementing comprehensive destination management programs. It is a self-governing private not-for-profit corporation with a Board of Directors elected by dues paying members.
The mission of Visit Spokane is to help promote economic development for Spokane County through tourism and tourism promotion.
Visit Spokane is a creative, entrepreneurial, market driven leader that champions and protects the Spokane destination brand by bringing knowledgeable leadership and innovative programming to its regional community.
With funding from dedicated lodging taxes, the Tourism Promotion Area (TPA), business improvement district and private membership investments, Visit Spokane has a current operating budget of $4.2 million dollars. An 18-member board of directors, made up of diverse industry partners and stakeholders, oversees our operations.
In order to better understand the visitors to Spokane, a joint effort led by Visit Spokane along with the Public Facilities District, Spokane Regional Sports Commission, Downtown Spokane Partnership and Avista underwrote a year-long research project. Randall Travel Marketing was retained to capture the voice of the visitor and explore what attracts them to the region. What are their likes and dislikes? What is the purpose of their trip and what do they do when they are visiting? The study also looked at Spokane as a destination regarding gateways and signage, attractions, visitor infrastructure and services, and how Visit Spokane is implementing programs with the tourism industry to attract visitors.
The study results and recommendations will enable Visit Spokane and the regional tourism industry to further refine messages that will lead to greater visitation. Read the full Randall Study Executive Summary
responsible for the integrated process of managing the destination. The essential purpose is to increase visitation to Spokane in a more comprehensive and balanced manner acknowledging both tourist demand and supply parameters. Key elements include visitor assistance, visitor mix, marketing communications, promotion, advocacy, and destination partnership formations. With the new thinking of destination management, the DMO is involved in land use policy, economic development, and destination development in addition to promoting the
existing tourism products and services.
Program oversight is performed by an elected and appointed board of directors comprised of a regional business leaders, tourism professionals, and representatives from funding partners.
In 2010, visitors spent $856 million in Spokane County, providing jobs for 9,240 residents and generating $56.9 million in state and local taxes and $312 dollars of tax relief for every household in Spokane County. These figures were provided by Dean Runyan Associates in a January 2012 report to the Washington State Office of Trade and Economic Impact. To view the report in its entirety, click here: Washington State Travel Impacts & Visitor Volume 2001-2011p