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Visit Spokane Announces Leisure Sales Manager

 

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Visit Spokane Today!
Visit Spokane Media Release
Contact: Tim Robinson
Director of Communications & Public Relations
O: 509.742.9373 C: 509.993.9824
trobinson@visitspokane.com
Visit Spokane Announces Leisure Sales Manager

Charlotte-HeadshotheadVisit Spokane is pleased to announce the appointment of Charlotte Finnegan to the newly created position of Leisure Sales Manager. In her new role, Charlotte will focus on enhancing and increasing sales and marketing tactics to reach leisure travelers, affinity and alumni groups, as well as travel agents and AAA offices.

Prior to her new position, Charlotte served as Visit Spokane's Director of National Accounts for six years.

A recent marketing study showed that the Spokane region attracts a high number of leisure travelers each year, many who return for multiple visits in their lifetime.

"We've always targeted leisure travelers who come here for anything from couples' retreats to sporting events to family vacations and more," said Jeanna Hofmeister, Chief Marketing Officer at Visit Spokane. "Charlotte will work on providing these visitors with all the tools they need to fully experience our great destination."

As Leisure Sales Manager, Charlotte, who recently gained her Certified Meeting Professional (CMP) designation, will also oversee the visitor information center at the Spokane International Airport and the kiosk in downtown Spokane's River Park Square, as well as the future mobile visitor center expected in Spring 2014.

"Selling to leisure travelers will be a much different process than selling to meeting planners, but I'm up for the challenge" says Finnegan. "I have extensive knowledge of the region and our industry partners on my side, and I'm ready to connect new and returning visitors to the wonderful assets of our region."

About Visit Spokane

Visit Spokane generates economic growth for Spokane County by successfully marketing the Spokane Region as the destination for conventions and leisure travelers from around the world. The proof is in: Visitors to Spokane County spent an estimated $870 million in 2012, providing jobs for nearly 9,820 residents in the region and generating $60.9 million in non-resident tax dollars collected in Spokane County.*

*Figures provided by Dean Runyan Associates report for the year ending 2012.

FTAF

Spokane. Near nature. Near perfect.
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