ADMINISTRATIVE TEAM

The Administrative team provides clear leadership for all aspects of the CVB and guides the staff in fulfilling the organization's mission. CVB Administration additionally manages all aspects of the budget and financial resources.

Cheryl Kilday, President & CEO
509.742.9370 
Email

Amanda Edens, Executive Assistant
509.742.9381
Email

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DESTINATION MARKETING

The Destination Marketing team focuses on delivering new and repeat leisure visitors to our Region, enhancing our economy through visitor spending to the extent that it creates new resources to be enjoyed by both residents and non-residents alike.

Jeanna Hofmeister, Vice President & Director of Destination Marketing
509.742.9372 
Email

Dana Haynes, Communications Director
509.742.9373
Email

Margaret Holmberg, Group Sales Manager 
509.742.9383 
Email  

Mark Baker, Content Manager
509.363.6830
Email

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VISITOR SERVICES

Gina Mauro Campbell, Director of Visitor Services
509.744.3340
Email

Karen Montague, Senior Travel Counselor 
509.744.3341
Email

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WEB DEVELOPMENT 

Valeta Sweet, Director of Operations & Information Technology 
509.742.9387 
Email

Jeremy Armes, Web/Print Designer 
509.742.9397 
Email

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CONVENTION SALES & SERVICES

Keith Backsen, Vice President & Director of Sales
509.742.9375
Email

CONVENTION SERVICES

Cherié Gwinn, Convention Housing & Services Manager
509.363.6834
Email


CONVENTION SALES SUPPORT 

Marla Allen, Research & Database Coordinator 
509.742.9385 
Email

Ann Gillespie, Sales Assistant 
509.742.9386 
Email

Susie Long, Sales Assistant 
509.742.9384 
Email

CONVENTION SALES MANAGERS 

Shannon Shannon, Senior Sales Manager Northwest Region 
509.742.9374  
Email

Ben Brast, Sales Manager
509.363.6828
Email

Charlotte Finnegan, Sales Manager Southwest Region 
509.363.6831
Email

Cindy Turnbow, Sales Manager
509.363-6829
Email  

Spokane/DC Office
1715 15th Street NW | Suite 5 | Washington, D.C. 20009
202.289.2593

Karen Staples, Director of Sales Washington DC Office
Email

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PARTNER DEVELOPMENT

The Partner Development team generates new income and maintains continued private financial support for the CVB in the form of private membership investments, corporate sponsorships, advertising and event revenue. 

Polly Phelan, Vice President & Director of Business Development
509.742.9378 
Email

Julianne Kerley, Business Development Sales Manager
509.363.6832 
Email

Brooklyn Branson, Business Development Services Manager
509.742.9382
Email