Research & Resources

Research is an important part of marketing our region and we take it seriously at Visit Spokane. The numbers help us analyze and target specific markets as well as understand visitor trends and economic impact from events. Here are some great resources and reports we have compiled:

In 2012, Randall Travel Marketing executed a year-long comprehensive travel research study on Spokane County. This executive summary shares key highlights, including: a lodging study, destination reconnaissance and mystery shopping, attraction manager surveys, inquiry conversion study, visitor intercept interviews by market segment, convention study (conducted by the Radcliffe Company) and a performance review of Visit Spokane. These results help direct our efforts to effectively market the Spokane region by identifying our tourism drivers, visitor demographics and supply and demand cycles.

VisitSpokane.com is a powerful resource that drives significant visitation to the Spokane region. Visit Spokane's Website ROI Study, from Destination Analysts, uses survey information to demonstrate web users' demographic information, length of stay, referral source, traveler type, duration of stay, seasonality and economic generation in creating new visitor demand and increasing length of stay.

The Spokane County Travel Impacts report, from Dean Runyan and Associates, summarizes annual visitor spending, job creation and tax revenue across multiple sectors of the tourism industry.