As we wrap up 2016 and prepare for 2017, we’ve seen accomplishments and growth on many fronts. Our community has seen demand grow for overnight stays and group business with very solid numbers. We expect to meet our room night goals for convention group and leisure travelers.
Our marketing campaigns and social media engagement have performed well above the national averages. The partnerships with our communities and businesses include collaboration and shared initiatives toward serving the visitor and growing our economy. We’ve been involved in several regional programs to represent the voice of the visitor, as well as our partners.
Looking forward to next year, we’ll continue to concentrate on the regional destination brand and fine tune our messaging to more effectively connect with our customers and potential customers. We’ll work within the community to expand visitation through international marketing. We’re also working on a “bring your business home” campaign. That’s in addition to our ongoing effort to pursue meetings and conventions and leisure travelers through our existing sales and promotional efforts.
We are optimistic that 2017 will be a great year and believe that Spokane is poised to capture a bigger market share as we implement our comprehensive marketing strategies.
Cheers for a great holiday!
Cheryl Y. Kilday
President & CEO
As the year comes to a close, we want to open our arms wide with a big THANK YOU to all our great partners. If you know other businesses that might benefit, tell them about us.
It’s easier and more affordable than they might think. What does being a partner offer? All sorts of great things! Your business gains a competitive edge in the community by giving you access to our powerful website and all the hardworking departments within Visit Spokane. Contact us for more information on joining. And a quick, gentle reminder: partnership dues for 2017 are due. Invoices will be going out soon. Thank you!
We loved toasting the holidays with all who came to the Visit Spokane Holiday Open House.
Not only did we get a chance to show off our new office on the 10th floor of the Wells Fargo Building, we had the chance to make new acquaintances and visit with old friends. Thank you to all who came.
2017 Official Regional Visitors Guide
We’ve been busy working on the new Official Regional Visitors Guide for 2017. We want to help visitors to Spokane know how awesome you are. Want to advertise? Call Julianne Kerley at 509-363-6832 for details.
Sales Team on the Go
Members of the Visit Spokane sales team had a busy month of November. They spent two days in Denver, hosting lunches with ConferenceDirect and HelmsBriscoe planners, as well as conducting a meeting with clients. There was also a multi-day sales mission in Olympia, where the team called on 23 clients and hosted a lunch with 16 planners. Overall, two very successful missions.
VisitSpokane.com Gets Responsive
On November 30, the entire website went responsive. What does that mean? When visitors use the site, it looks the same whether on their mobiles, tablets or desktop computers. It’s just another benefit to you, our members, as we work to make it more convenient for customers to see your listings.
Ace Training Class
Thanks to everyone who attended Ace training at the Northwest Museum of Arts & Culture on November 28. We had a blast teaching everyone about our unique region! The class offers two hours dedicated to learning about our community's history, followed by a bus tour. It’s a great opportunity to learn about the area and how to best serve people who come to visit. Contact Mkafton@visitspokane.com to get in on the next class when it's scheduled in the spring.
Time magazine says Spokane is one of the best cities to retire to. If you're ready to retire, then you're sitting pretty!
The Kitsap Sun has discovered one of Washington's best places: Spokane! Writer Christian Vosler sings the city's praises.
Did you see the Visit Spokane Instagram takeover last month? Actress Salisha Thomas with Beautiful: The Carole King Musical gave followers a backstage look at the Broadway hit.
Visit Spokane generates economic growth for Spokane County by successfully marketing the Spokane region as a preferred destination for conventions and leisure travelers from around the world. Visitors to Spokane County spent an estimated $947 million in 2015, providing jobs for nearly 10,000 residents in the region.*
*Figures provided by Dean Runyan Associates report for the year ending 2015.