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Visit Spokane Today!
Visit Spokane Media Release
Tim Robinson
Director of Communications & PR
509.742.9373, 509.993.9824
Peyton Scheller
Communications Coordinator
Visit Spokane's Big Meeting to Address the
Power of a Shared Destination Story

Brand Summit to follow brings leaders together to create a joint community narrative

Visit Spokane will host The Big Meeting, the organization's annual meeting and marketing outlook forum, on September 23 at the Spokane Convention Center. This year's meeting will address the topic of "Telling Our Destination Story."

Matthew Kruchko, Managing Director at Applied Storytelling, will give the keynote presentation about the power of creating a shared community narrative. Matthew has helped destinations and Fortune 500 companies - from Calgary to Detroit to Jose Cuervo - realize their brands' business potential.

"This is a unique opportunity to bring the Spokane region's strategic business and industry leaders together to develop and share our destination story to build business, recruit employees and position the destination for tourism," said Cheryl Kilday, President & CEO of Visit Spokane. "It is important that we all work together to share the same narrative and create a stronger, collective brand presence for the Spokane region."

"The Big Meeting will be followed by two successive Brand Summit workshops to explore common threads and challenges for the community and region and to begin the process of building our shared destination story," said Kilday.

More information about The Big Meeting can be found here.

About Visit Spokane

Visit Spokane generates economic growth for Spokane County by successfully marketing the Spokane region as the destination for conventions and leisure travelers from around the world. Visitors to Spokane County spent an estimated $877 million in 2013, providing jobs for nearly 9,620 residents in the region and generating $62 million in non-resident tax dollars collected in Spokane County.*

*Figures provided by Dean Runyan Associates report for the year ending 2013.


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