Visit Spokane's Unique Approach to Convention Center Updates
Turning to meeting planners for their opinion
(Spokane, WA, November 22, 2011) - There's no better way to judge your own performance than asking the opinion of your customers. That's what Visit Spokane's convention sales team does when they turn to their Customer Advisory Board (CAB). Made up of regional and national meeting planners, the CAB members meet annually to discuss how Visit Spokane's convention sales team can enhance their efforts to sell Spokane for meetings and events. But the CAB's latest visit to Spokane was different. Visit Spokane used the CAB along with a special focus group of meeting planners to help shape construction plans to complete the Spokane Convention Center.
In Spokane for three days, the group of 15 spent much of its time touring the current Convention Center campus, brainstorming and giving feedback to Convention Center managers and Visit Spokane's executive team. Sitting on the banks of the Spokane River, the Silver LEED Certified Spokane Convention Center currently offers 372,000 square feet of meeting and exhibit space. The CAB shared industry demands with Visit Spokane's team and emphasized the need for flexible meeting space. Experiencing the spectacular views of the Spokane River just outside the Convention Center, the CAB said capitalizing on Spokane's outdoor assets should continue to be a priority.
Visit Spokane is keenly aware that millions of dollars in economic impact from a big convention can be won or lost by a city depending on their meeting and exhibit space. The Convention Center completion proposal includes 91,000 additional square feet of new public and back of house space. Involving planners on the front end of construction plans will ensure the new space best fits planners' needs.