Brand values are the pillars of our position, and reflect the essential character and quality of our relationship to our audiences. Spokane brand values serve as organizing principles to guide strategic decisions in everything we do.
Mightiness
Power or ability to do or accomplish; capacity
Simplicity
Freedom from complexity. Easy to understand, deal with, use.
Versatility
Capable/adept at turning easily from one to another of various tasks, fields of endeavor. A synthesis of ideas, interests or resources.
Naturalness
Based on the state of things in nature; constituted by nature.
Graciousness
Characterized by good taste, comfort, ease. Pleasantly kind.
Engagement
To occupy the attention or efforts of; to bind as by pledge, promise.
Brand Personality
Organizations and destinations have personalities just as people do. Some refreshingly fun, some are serious. The way we uniquely express our character -- through the tone and manner or look and feel of a Spokane experience -- is evidence of our brand values. In choosing words, images, themes or formats for Spokane, critically assess whether these cues are evident.
