Spokane Story Board

Shift from what, where and when to include who, how and why


It’s an ongoing process, a subtle shift in thinking and speaking. How do you move from listing assets to telling the story behind those assets to entice visitors and business travelers?

Welcome to Spokane’s Brand Center story board. We created this to give you an idea of what the communications strategy includes. It’s a road map of sorts aimed at giving you an idea of how we’ll be incorporating the new brand voice in our promotion of events and people from around greater Spokane.

We've broken our stories down into four categories -- Placemakers, Tastemakers, New Urbanism and Time Economy. Below you'll find links to our Google Drive containing stories and photos from each category that you can download and use either as content or inspiration.


Spokane Spotlights