Brand Values & Personality

Brand values are the pillars of our position and reflect the essential character and quality of our relationship to our audiences. Organizations and destinations have personalities just as people do. Some refreshingly fun, some are serious. At Visit Spokane, we believe that how we uniquely express ourselves through the tone and manner or look and feel of our city experience, is the best evidence of our brand values.

Mightiness

Power or ability to do or accomplish; capacity

Simplicity

Freedom from complexity. Easy to understand, deal with, use.

Versatility

Capable/adept at turning easily from one to another of various tasks, fields of endeavor. A synthesis of ideas, interests or resources.

Naturalness

Based on the state of things in nature; constituted by nature.

Graciousness

Characterized by good taste, comfort, ease. Pleasantly kind.

Engagement

To occupy the attention or efforts of; to bind as by pledge, promise.

Fit

Spirited

Verve

Social

Bold

Pure