RFQ Destination Brand Study

Request for Qualifications and Quotes
Destination Brand Study and Development
April 27, 2016

Notice to Respondents
Visit Spokane is seeking a qualified firm to manage a destination brand study and brand development to position Spokane as a preferred travel destination for leisure travelers and meetings and conventions.

About Visit Spokane
Visit Spokane is the destination management organization for Spokane County and its jurisdictions. As the primary programmatic arm for Spokane's travel and tourism promotion, it leads the Spokane tourism industry to work together to generate visitor spending by developing and implementing comprehensive destination marketing programs. It is a self-governing private not-for-profit corporation with a Board of Directors elected by dues paying members. 
Mission statement: The mission of Visit Spokane is to help promote economic development for Spokane County through tourism and tourism promotion.

Project Overview
Visit Spokane is the brand manager for the community brand that is utilized by Visit Spokane, the Greater Spokane Incorporated, and numerous community organizations and municipalities. The current brand is Spokane and the tagline is Near Nature. Near Perfect. The unique essence of what Spokane means needs to be assessed and the story and brand promise needs to be either re-developed or newly developed. Desired results include a destination positioning strategy with a strong and distinctive brand that will be adopted by our community partners and connect with our various audiences. Ultimately the brand will define the Spokane experience and attract repeat visitors, new visitors, and meeting and event planners.

Proposals must be received by Cheryl Kilday, ckilday@VisitSpokane.com, no later than 5:00 pm (Pacific) on Thursday, May 12, 2016. Emailed proposals are preferred. However, if you desire to include collateral material via regular mail, our address is Visit Spokane, 801 W Riverside, Suite 301, Spokane, WA 99201. For questions, please email ckilday@VisitSpokane.com.


For additional information and proposal process, please see  the:
Request for Qualifications and Quotes