Clever and Quirky Campaign to Create Jobs
New statewide tourism campaign "Share Your Washington"


Share Your WA


(Spokane, WA, April 18, 2011) - Your best friend, your grandma, your nieces or nephews... a new statewide tourism campaign encourages you to invite your friends and family and "Share Your Washington." While it's a fun, upbeat and quirky promotion, Share Your Washington is designed to generate tourism related jobs and raise awareness of the tourism industry's importance to Washington's economy. Created in partnership with destinations around the state, residents can send family and friends a special Share Your Washington postcard online!

"Tourism is Washington's fourth largest industry, and our local economies depend on travelers to support local jobs and businesses," said John Cooper, President of Washington State Destination Marketing Organizations Association (WSDMO). "The Share Your Washington program allows residents to make a difference in helping support their local tourism economies. If we all get one person to visit, we could help create 20,000 Washington jobs."

In 2010, travelers to Washington spent an estimated $15.2 billion in the state, generated nearly $1 billion ($992 million) in local and state tax revenues, and directly supported approximately 143,800 jobs. Those are jobs in restaurants, hotels and attractions, in large and small businesses, in nearly every community in Washington.

As our state continues to recover from recent economic conditions, participation in a promotion like Share Your Washington will only help raise awareness of Washington as a destination, in turn encouraging increased visitor traffic and visitor spending. The campaign centers on a simple call to action: If we all inspire one person to visit, the resulting visitor spending would create 20,000 jobs for Washingtonians.

  • For a closer look at job creation calculations:
  • To use the e-postcard to invite family and friends:

Keep your eye out for the Share Your Washington cardboard cutout. The Spokane CVB team will be promoting this campaign as part of National Travel and Tourism Week May 7-15.


About Spokane Regional CVB
The Spokane Regional Convention & Visitors Bureau generates economic growth for Spokane County by successfully marketing the Spokane Region as the destination for conventions and leisure travelers from around the world. The proof is in: Visitors to Spokane County spent an estimated $741 million in 2009, providing jobs for nearly 9,790 residents and generating $58.3 million in non-resident tax dollars collected in Spokane County.*

*Figures provided by the Washington State Department of Commerce Tourism Office in the September 2010 Dean Runyan Associates report for the year ending 2009.