Industry

Visit Spokane is the official destination marketing organization for Spokane County and its jurisdictions. As the primary programmatic arm for travel and tourism promotion for the region, Visit Spokane leads Spokane’s tourism industry to work together to generate visitor spending by developing and implementing comprehensive destination marketing and sales programs. Visit Spokane is a self-governing, private not-for-profit corporation with a Board of Directors, some of whom are elected by dues paying members and some who are appointed by funding partners.

With funding from dedicated lodging taxes, the Tourism Promotion Area (TPA) and private dues and advertising investments, Visit Spokane has a current operating budget of $4.6 million.

2019 Marketing Plan

The 2019 Destination Marketing Plan is an integrated, comprehensive, strategic marketing program for greater Spokane. Public and private investment in the region continues to provide new opportunities to position Spokane as a must-see destination.

The regional brand activation will continue through 2019 with a storytelling-based platform shared with our partners to connect iconic experiences in affiliation with the idea of what Spokane means.

The regional destination brand and new brand center are crucial in building an audience of larger convention attendance, more diverse generational and ethnic visitors, while distinguishing Spokane from its competitors.

Entering the fifth year selling the expanded Spokane Convention Center will require integrated messaging and strategic awareness in support of our sales team. The interest in hosting conventions in Spokane has grown, and a greater focus on sales will enable us to attract even more business to the community.

The completion of Riverfront Spokane, First Interstate Center for the Arts, new hotel inventory and private sector investment combined with strategic alliances with business organizations and regional chambers establish a favorable environment for tourism growth. The alignment of both sales and communications strategies with our partners will assist us in gaining the attention of writers, bloggers, influencers and media outlets to create more coverage on Spokane.

2017 Annual Report

It is our pleasure to report 2017 was a solid year for travel to the Spokane region. Visit Spokane’s promotional efforts successfully inspired individuals and groups to visit, discover, enjoy, learn, and fall in love with our community. Visitor spending in 2017 was up 6.1% from 2016, and total spending on travel in Spokane was $1.3 Billion. Hotel occupancy and revenue per-room-sold grew in 2017. These travel indicators are good news for regional prosperity, and we appreciate the warmth and genuine welcome visitors receive while visiting. To view the complete Visit Spokane 2017 Annual Report click here.