Spokane photographer William Morton, is a conference and conventions photographer, focusing on professional event photography, including headshots and drone shooting. He recently relocated from the Dallas metroplex to beautiful North Idaho (overlooking Lake Pend Oreille), brings a vast amount of experience as a new photographer in Spokane. With 30 years of professional photography experience and an MBA degree, William understands what business needs to thrive and grow.

Originally a consumer portrait photographer in Western Washington (while serving in the US Navy), William was transferred to San Diego where he added model portfolio work and talent headshots to his repertoire. Those model portfolio shoots led to yellow pages ads, magazine advertising, and more commercial photography work. From bridal shop advertisements to promotional posters for Glock handguns in a local gun store, William began to get in tune with what works for business.

William spent 5 years training portrait and event photographers for a national franchise, and then reopened his own studio in 2009. Convention photography and photography for conferences, annual meetings and trade shows became about half of Morton Visuals’ business. For the last 13 years Morton Visuals has focused on corporate communications.

Relocating to Texas William began to photograph a lot of professional headshots for everything from company websites to their LinkedIn profile photos. He would often go in to an office of lawyers, bankers, financial advisors or other professionals and photograph the entire office team. This ensured a consistent appearance on company websites. More photography for marketing, both in print and online, became the norm. And even some product photography livened up the mix. Most recently he has begun working with corporate video, finding new ways to promote businesses. As a newer Spokane photographer, he works closely with local businesses, the Coeur d’Alene Regional Chamber of Commerce, and Visit Spokane.

William has developed a keen interest in helping business “get the word out,” in their voice, to their target. Now he’s looking forward to continuing that and becoming the best photographer in Spokane.