Industry Resources & Research

Research is an important part of marketing our region and we take it seriously at Visit Spokane. The numbers help us analyze and target specific markets as well as understand visitor trends and economic impact from events.


Visitors to Spokane County spent $1.4 billion in 2022, an increase of 16% over the prior year. Visitor volumes increased 1%, bolstered the overnight market (+7%). Visitor spending
reached 102% of 2019 levels, with visitor volumes totaling 99% of pre-pandemic levels.


Tourism’s direct spending impact of $1.4 billion generated a total economic impact of $2.2 billion in Spokane County in 2022. This total economic impact included over 17,400 jobs,
and $219 million in state and local tax revenues in 2022.

*Research: Tourism Economics, 2023